Adam Steinberg

Adam serves as Group CEO of the LAI Group and Chairman of Helix Leisure. His responsibilities include Group business strategy, managing the Compensation Subcommittee of Helix Leisure as committee chairman, and representing the shareholders in corporate-level transactions.

Prior to the formation of the Helix Leisure group, Adam founded Embed in 2001 and built the business from a team of just four into the world’s leading revenue management solution for the out-of-home entertainment industry.

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