From Australia to Singapore: Timezone’s Journey of Connection

August 2025: Many guests in Singapore are surprised to learn that Timezone is not a homegrown brand. Founded in Perth, Australia, in 1978, Timezone entered Singapore in 1993 and has since become a well-loved name in social entertainment.

Over the years, Timezone has grown into a space where generations come together — from grandparents enjoying classic games to children discovering new favourites. Personal stories, like that of the Liu family who gathers monthly with nearly 20 members at their local Timezone, show how the brand has become an integral part of family traditions.

While its roots are Australian, Timezone is now deeply embedded into Singapore’s cultural landscape, so much so that many locals see it as their own. Its story reflects how an international brand can integrate deeply into the local community through meaningful engagement and long-standing relevance.

Read more about Timezone’s journey as featured on Zaobao and CNA.