Our Story

The story begins in Perth, where Malcolm Steinberg founded the Indoor Amusement Games Company (later to be known as LAI Group) with a handful of pinball machines. He saw an opportunity to change people’s perception about arcades and opened the first Timezone on Murray Street in 1978, giving birth to the first Family Entertainment Centre.

The company’s vision and technology allowed it to expand into untapped Asian markets, starting with Singapore, then Indonesia, the Philippines, India and, most recently, Vietnam. Timezone’s growth continued and by 2023 was present in 7 countries with over 350 family entertainment centres. In Indonesia, the Philippines and Vietnam we work with key strategic partners in corporate joint ventures.

In November 2017, Quadrant Private Equity acquired 50% equity in the Timezone Group. This led to the formation of the entity, TEEG, The Entertainment and Education Group, a joint venture between Quadrant Private Equity and LAI Group. TEEG subsequently acquired all assets of Ardent’s Bowling and Entertainment division, gaining access to new brands and leisure experiences for customers across Australia and New Zealand.

TEEG’s strategy is to invest substantial growth capital across Australia, New Zealand and Asia to capitalize on the rapid growth of the entertainment and early education sectors that are benefiting from emerging middle markets and growing consumer spending in those regions.

Group Timeline

1978 – The first Timezone opens in Perth
1992 – Timezone in New Zealand is established
1993 – Timezone in Singapore opens
1995 – Timezone expands into Indonesia
1998 – Timezone opens in the Philippines
2000 – The first Kingpin opens at Crown Casino Melbourne
2004 – Timezone opens in India in Mumbai
2014 – IAPPA Best FEC in the World awarded to Timezone Surfers Paradise
Nov 2017 – LAI Group partners with Quadrant PE to form TEEG
Dec 2017 – TEEG purchases Ardent’s Bowling and Entertainment division
Jan 2018 – TEEG acquires full ownership of business in New Zealand
Feb 2018 – TEEG owns 100% of India business
Feb 2018 – Timezone in Vietnam opens
Apr 2018 – AMF Bowling is rebranded to Zone Bowling
Jun 2018 – Timezone Play 'N' Learn opens its first venue in Indonesia
Dec 2019 – TEEG opens its 300th venue
Sep 2021 - Timezone launches its 1st mobile app
Apr 2023 – TEEG owns 100% of Indonesia business