Our Story

The story begins in Perth, where Malcolm Steinberg founded the Indoor Amusement Games Company (later to be known as LAI Group) with a handful of pinball machines. He saw an opportunity to change people’s perception about arcades and opened the first Timezone on Murray Street in 1978, giving birth to the first Family Entertainment Centre.

The company’s vision and technology allowed it to expand into untapped Asian markets, starting with Singapore, then Indonesia, the Philippines, India and, most recently, Vietnam. Timezone’s growth continued and by 2017 was present in 6 countries with over 200 family entertainment centres. In Indonesia, the Philippines and Vietnam we work with key strategic partners in Corporate joint ventures.

In November 2017, Quadrant Private Equity acquired 50% equity in the Timezone Group. This led to the formation of the entity, TEEG, The Entertainment and Education Group, a joint venture between Quadrant Private Equity and LAI Group. TEEG subsequently acquired all assets of Ardent’s Bowling and Entertainment division, gaining access to new brands and leisure experiences for customers across Australia and New Zealand.

TEEG’s strategy is to invest substantial growth capital across Australia, New Zealand and Asia to capitalize on the rapid growth of the entertainment and early education sectors that are benefiting from emerging middle markets and growing consumer spending in those regions.

Group Timeline
1978 – The first Timezone opens in Perth
1992 – Timezone New Zealand is established
1993 – Timezone Singapore opens
1995 – Timezone expands into Indonesia
1998 – Timezone opens in the Philippines
2004 – Timezone opens in India in Mumbai
Nov 2017 – LAI Group partners with Quadrant PE to form TEEG
Dec 2017 – TEEG purchases Ardent’s Bowling and Entertainment division
Jan 2018 – TEEG acquires full ownership of business in New Zealand
Feb 2018 – TEEG owns 100% of India business
Feb 2018 – Timezone Vietnam opens


TEEG operates over 280 Family Entertainment Centres, spanning 7 Countries across the Asia Pacific region with its largest footprint in Australia, showcasing Timezone, Kingpin and Zone Bowling venues. In Asia, Indonesia boasts the largest number of venues with more than 70 Timezone and Timezone Play N Learn centres spread across the country.

Vietnam is the newest market where Timezone made its debut in February 2018, followed by Timezone Play N Learn in June of the same year.

Australia and New Zealand

Largest footprint with over 80 Timezone centres including Zone and Kingpin bowling locations


25+ Timezone Family Entertainment centres and Timezone Play N Learn venues across 9 cities


Over 70 locations across the country, showcasing Timezone and Timezone Play N Learn brands


Established for more than 20 years, with over 50 locations of Timezone, Timezone Play N Learn and the first Timezone Air venue


10 venues of Timezone with a flagship store in Vivocity, the largest shopping mall in the country


The latest expansion in the region, the first Timezone location opened in February 2018, followed by Timezone Play N Learn in June 2018.

Awards and Accolades

We operate strong, prominent brands that consistently deliver high quality experiences to our millions of customer across Asia Pacific.
With over 40 years of operational excellence under our belt, our brands and centres have gained significant recognition and accolades across the markets in which we operate. A selection of these awards are outlined below.

AAMA Lifetime Achievement Award

USA 2009

Awarded to Malcolm Steinberg, the first non-American recipient

IAAPA Best FEC in the World

USA 2014

Awarded to Timezone Surfers Paradise

Superbrands Singapore Choice


Awarded to Timezone Singapore

Top Brand for Teens


Awarded to Timezone Indonesia

Superbrands Philippines


Awarded to Timezone Philippines

Best Entertainment Award

INDIA 2017

Awarded to Timezone India