Our Story

The story begins in Perth, where Malcolm Steinberg founded the Indoor Amusement Games Company (later to be known as LAI Group) with a handful of pinball machines. He saw an opportunity to change people’s perception about arcades and opened the first Timezone on Murray Street in 1978, giving birth to the first Family Entertainment Centre.

The company’s vision and technology allowed it to expand into untapped Asian markets, starting with Singapore, then Indonesia, the Philippines, India and, most recently, Vietnam. Timezone’s growth continued and by 2017 was present in 6 countries with over 200 family entertainment centres. In Indonesia, the Philippines and Vietnam we work with key strategic partners in Corporate joint ventures.

In November 2017, Quadrant Private Equity acquired 50% equity in the Timezone Group. This led to the formation of the entity, TEEG, The Entertainment and Education Group, a joint venture between Quadrant Private Equity and LAI Group. TEEG subsequently acquired all assets of Ardent’s Bowling and Entertainment division, gaining access to new brands and leisure experiences for customers across Australia and New Zealand.

TEEG’s strategy is to invest substantial growth capital across Australia, New Zealand and Asia to capitalize on the rapid growth of the entertainment and early education sectors that are benefiting from emerging middle markets and growing consumer spending in those regions.

Group Timeline

1978 – The first Timezone opens in Perth
1992 – Timezone New Zealand is established
1993 – Timezone Singapore opens
1995 – Timezone expands into Indonesia
1998 – Timezone opens in the Philippines
2004 – Timezone opens in India in Mumbai
2014 – IAPPA Best FEC in the World awarded to Timezone Surfers Paradise
Nov 2017 – LAI Group partners with Quadrant PE to form TEEG
Dec 2017 – TEEG purchases Ardent’s Bowling and Entertainment division
Jan 2018 – TEEG acquires full ownership of business in New Zealand
Feb 2018 – TEEG owns 100% of India business
Feb 2018 – Timezone Vietnam opens
Jun 2018 – Timezone Play ‘N Learn opens its first venue in Indonesia
Feb 2019 – First dual branded Zone Bowling and Timezone venue opens at Westfield Garden City Queensland, Australia
Sep 2019 - Timezone opens its 36th venue in India at Nagpur Trillium Mall
Sep 2019 - Timezone Charlestown NSW, Australia is the 75th venue to be refurbished and repositioned with a brand-new look
Oct 2019 - Timezone Play ‘N’ Learn opens its 20th venue in Chennai, India
Nov 2019 - Timezone opens its largest venue in the Philippines at the new Ayala Malls Manila Bay
Nov 2019 - Timezone Surfers Paradise reopens with bigger and better attractions
Dec 2019 - Timezone opens its 8th venue in Vietnam in AEON Mall Ha Dong